“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Haven Steel Products.
The CNH AI Tech Assistant tool is already at work at over 300 authorized agriculture and construction dealer groups in North America, Australia and New Zealand, with global expansion underway.
Salford Group is proud to announce that two of their products released in 2024, the AB640 Air Boom Applicator and the Precision Row Crop Cultivator, have been recognized with 2025 AE50 awards from the American Society of Agricultural and Biological Engineers (ASABE).
Prior to his passing, Koenig was selected for the 2025 class of Farm Equipment's Dealer Hall of Fame, and will be featured in February issue of the magazine.
The plight of U.S. farmers — who are facing low crop prices, high input cost and interest rates, and consecutive natural disasters — is clearly on the minds of the Senate members, as is the current $45 billion agricultural trade deficit and failure by Congress to reauthorize the Farm Bill last year.
The importance of identifying, recruiting and retaining skilled technicians — to service machines and meet the needs of software platform providers — in the agriculture industry was front and center throughout the 2025 Associated Equipment Distributors (AED) Summit held Jan. 15-17 in Orlando, Fla.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at Titan Machinery’s Q4 and FY 2025 earnings, and the improvement in inventory levels over the last 2 quarters
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.