Manufacturer News

Claas of America & The Climate Corp. Announce Collaboration Efforts

Claas of America and The Climate Corp., a subsidiary of Monsanto Co., announced at the Farm Progress Show that they are in discussions to implement data connectivity capabilities that will enable farmers to seamlessly flow data from Claas machinery into Climate’s industry-leading Climate FieldView digital agriculture platform using the Climate FieldView Drive device.
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Brand Loyalty Part 3: Farmers & Dealers Differ on the Direction of Brand Loyalty

Most dealers suggest a decrease in manufacturer commitment within their customer base, which can help or hinder business to an unprecedented degree.
In addition to surveying farmers, dealers were called to share their perceptions on brand loyalty, and similar to Farm Equipment’s 2014 results on the same topic, dealers and farmers disagreed more often than not on the level of customer loyalty to a specific manufacturer.
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Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand

Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.
Traditionally, farmers are known to be dogged loyal to and identify closely with certain “colors” when it comes to the brand of equipment they purchase. To emphasize the competitive nature of the farm machinery business, not too awfully long ago, it was common to see signs in dealerships that read, “Friends don’t let friends drive red tractors” or “green tractors,” whatever the case may be. It wasn’t at all unusual to hear farmers brag about the superiority of their preferred brand of machinery.
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DigiFarm VBN Announces Supplier Agreement with AGCO

DigiFarm VBN, an agricultural technology company, announces it has signed a supplier agreement with AGCO Corp., a world-leading manufacturer and distributor of agricultural equipment solutions. The supplier agreement will offer DigiFarm VBN cellular hardware and GNSS corrections for all models of agriculture GNSS receivers through Challenger, Fendt and Massey Ferguson dealers in North America.
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