Manufacturer News

Fire Destroys Central Illinois Ag

Clean up continues at the scene of a weekend fire that destroyed the offices of a Logan County business. The fire started early Sunday morning at Central Illinois Ag, a local Case IH dealership in Atlanta. Fire officials say a passerby on the interstate spotted flames just after two a.m. Dozens of local and neighboring firefighters came out to battle the blaze, but it still took hours to get it under control.
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Planted Acres for Corn, Soybeans, Wheat Up Slightly for 2013

Today, USDA released its crop acreage planted report and acreage of all major commodities crops is estimated to be up slightly from 2012 except for cotton. Corn planted area for all purposes in 2013 is estimated at 97.4 million acres, up slightly from last year. This represents the highest planted acreage in the United States since 1936 when an estimated 102 million acres were planted. Growers expect to harvest 89.1 million acres for grain, up 2% from last year.
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Mahindra USA Recognized for Outstanding TV Commercial

Mahindra USA, the number one selling tractor in the world based on volume, was recognized with a platinum Remi Award at the 46th Annual WorldFest in Houston, Texas, for one of its Customers series television commercials, Janeth's Testimonial, featuring Mahindra owner Janeth Tomlin. The commercial was created by award-winning advertising agency, Richards/Carlberg, and produced by Locke Bryan Productions, both based in Houston. WorldFest is one of the most established international film and video festivals in the world.
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Wider World of Business

Do You Know Your Target Audience?

Attracting customers is critical to the success of your business. To achieve this goal, you can either throw together a makeshift marketing plan and hope for the best or you can take time to determine who is most likely to want or need what you have to sell. The analytical approach will always tip the odds in your favor.
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Expand Your Bottom Line by Tapping into Booming Rural Markets

Savvy farm equipment dealers are diversifying to capture a piece of the estimated $32 billion buying power of rural customers and Rural Lifestyle Dealer is the authoritative resource for helping them make it happen. Whether you're already capitalizing on the diverse rural marketplace or looking to grab a bigger piece of that pie, Rural Lifestyle Dealer is the authoritative, multi-media source for actionable strategies you can put into action right away.
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