The rural customer and their unique equipment and service needs continues to be a key component of most successful ag dealerships. With that in mind, we’ll also continue to provide insight to that market digitally via RuralLifestyleDealer.com and now also with periodic dedicated Rural Lifestyle Dealer pages in Farm Equipment. 

Vermeer Corp. recently announced 4 new labor-saving and management concept applications that forage producers can anticipate in the company’s product portfolio over the coming seasons. 

The most innovative companies are often shortline manufacturers, who can be nimbler and more reactive to change. In fact, 90% of farmers surveyed said they agreed with the statement “Independent manufacturers are the driving force for the technological advancements in their respective niche product segments.”

You’ve likely noticed the issue in your hands is a little slimmer than past September issues. At the end of 2020, we made the decision to revamp the issue. In a digital age, with so much information readily available, we felt the directory had outlived its usefulness.