Precision Ag Sales & Service

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Day in the Cab

Dedication to Problem-Solving Drives Strong Precision Service

Even on a “slow” day, precision farming specialist Pete Kopriva fields dozens of calls, connecting customers to efficient precision support.
Early on in my Day in the Cab visit with Pete Kopriva, precision farming specialist at Case IH dealer J.J. Nichting, he said the amount of phone calls he was getting had “really died down” since the previous week.
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Precision Farming Dealer Summit 2022 Recap

Shared Values & Vision are Vital to Maintaining Employee Engagement

Consultant and former dealer Tim Norris emphasizes the importance of having cohesive, well-resourced teams for organizational success.

Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.


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Precision Farming Dealer Summit 2022 Recap

Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.

Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability. 


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Precision Farming Dealer Summit 2022 Recap

Turning Data Into Efficiency to Boost Your Precision Business

Precision Farming Specialist Jason Pennycook and Precision Ag Manager Layne Richins talk about their success in using data to improve their precision business.

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?


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Precision Farming Dealer Summit 2022 Recap

How to Prepare Your Dealership for Autonomy

Using predictions from Ohio State University’s Scott Shearer, 3 dealers explain what it will take to promote, demo and sell autonomy to farmers.

With the rapid evolution of technology, farmers may not be able to afford to continue to control all aspects of their operations. Autonomous farm machinery could lead to producers outsourcing tasks to a skilled equipment operator, allowing the farmer to focus on other parts of their operation. 


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