How To Sell

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Niche Equipment Markets

Closing the Cover Crop ROI Gap

Cover crop use is on the rise & dealers can help expand the acreage even more by helping growers see the nearer-term payback from using the right equipment
The most recent data from the USDA shows that U.S. cropland planted to cover crops increased 17% to nearly 18 million acres from 2017-22.
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Free eGuide

How to Sell: No-Till Attachments

Dealers may want to take a closer look at no-till planter attachments. Tough, woody corn residue is your customer’s biggest challenge — and your biggest sales opportunity.
Dealers may want to take a closer look at no-till planter attachments. Tough, woody corn residue is your customer’s biggest challenge — and your biggest sales opportunity.
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Free eGuide

How to Sell: Farm Material Handling Equipment

The flexibility and multi-tasking ability of farm material handling equipment gives your customers maximum versatility and increased efficiency.
The flexibility and multi-tasking ability of farm material handling equipment gives your customers maximum versatility and increased efficiency. In this eGuide, you'll find valuable information about making successful farm material handling equipment sales from three experienced dealers.
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Free eGuide

How to Sell: Grain Baggers

Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don't want combines sitting still.
Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don't want combines sitting still. For this eGuide, Farm Equipment spoke with dealers and manufacturers to learn how they are communicating the benefits of grain bagging equipment to customers.
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Free eGuide

How to Sell: Hay Mergers

Perhaps the most productive machine to emerge in the last decade developed to keep pace with the self-propelled harvesters has been the hay merger. Like a hay rake, the most basic function of a merger is to combine long rows of cut hay into windrows large enough to match the capability of the hay baler or forage harvester.
Perhaps the most productive machine to emerge in the last decade developed to keep pace with the self-propelled harvesters has been the hay merger. Like a hay rake, the most basic function of a merger is to combine long rows of cut hay into windrows large enough to match the capability of the hay baler or forage harvester. For this eGuide, Farm Equipment spoke with dealers and manufacturers to get a better understanding of how they go about selling hay mergers.
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Free eGuide

How to Sell: Fuel Trailers

Fuel trailers are a niche product that makes your customers' greatest investments — the tractor and the combine — more efficient.
Fuel trailers are a niche product that makes your customers' greatest investments — the tractor and the combine — more efficient. In this eGuide, Farm Equipment interviewed three dealers to develop best practices on how to sell fuel trailers.
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JCB Farm Material Handling

Farm Material Handling Equipment Provides Farmers Flexibility

A wide variety of attachments give skid loaders and telehandlers the versatility farmers are looking for.
From skid loaders to telescopic handlers, farm material handling equipment has become a common sight on many farms today. The main selling point, dealers say, is this equipment’s flexibility and ability to multi-task. With a skid loader, for example, a simple change of attachment and a sweeper becomes a snowplow or wood splitter.
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