What is Job One for your dealership?

What is Job One for your dealership?

A recent poll Rural Lifestyle Dealer ran addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.

I am reading — for the second time in a year — Simon Sinek’s book Start with Why, How Great Leaders Inspire Everyone to Take Action. As I finished a chapter today, Sinek’s words reminded me of the many partnerships between dealership leaders that create great businesses, those who over a long time react well to change and execute well to keep customers, employees, manufacturers and investors happy.

Great leaders build teams that turn threats into opportunities. Staying in the eye of the storm is not done alone, it is a team phenomenon.

I’m a life-long Red Sox fan who can’t manage to hate a great Yankee, Derek Jeter. My admiration was sealed during one play in the 2001 playoffs against the moneyball Oakland A’s. With the game tied, a runner on second and the series on the line, the A’s slashed a base hit to right field. As the runner rounded third, the Yankee right fielder scooped the ball and made a weak, off-line throw to the plate. Seemingly out of nowhere, Jeter appeared on the first base line, intercepted the dying throw and, as if snap-turning a double play, shovel-flipped it to the Yankee catcher just in time to tag the runner out. I’d never seen a shortstop do that before or since. It has become his signature play known as “The Iconic Flip.”

Joe Founder, who is 68 years old, has two daughters working for him. Jane is 5 years older than Julie. They’ve respected each other’s contributions for many years, and Joe thinks the dealership is stronger with both of them. Both have the option to work elsewhere.