The brand loyalty studies that Farm Equipment conducted in 2011 and 2014 were limited to grain farmers in 12 states with annual revenues of $500,000 or more.
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.
Traditionally, farmers are known to be dogged loyal to and identify closely with certain “colors” when it comes to the brand of equipment they purchase. To emphasize the competitive nature of the farm machinery business, not too awfully long ago, it was common to see signs in dealerships that read, “Friends don’t let friends drive red tractors” or “green tractors,” whatever the case may be. It wasn’t at all unusual to hear farmers brag about the superiority of their preferred brand of machinery.
Hiawatha Implement Co., with John Deere dealerships in Hiawatha and Mound City, Mo., held the first annual Leaders in Economic and Agronomic Decisions (LEAD) event on Aug. 15, according to Hiawatha World Online.
Nearly 400 people attended a celebration of 40 years of business for Ballweg Implement Co. of Waupun on Aug. 26, according to a Aug. 29 report in the Wisconsin State Farmer.
The Roanoke Times (Va.) is reporting that James River Equipment (JRE) has recently acquired all assets of the Blueridge Farm Center located in Buchanan, Va.
John Deere dealer Western Equipment, based in Clinton, Okla., has finalized its purchase of Ray Lee Equipment. The purchase of the six Ray Lee Equipment stores is a natural expansion of the west Texas presence already established by Western Equipment with stores in Amarillo and Childress. The new stores are located in Dimmitt, Floydada, Muleshoe, Olton and Plainview, Texas, as well as Clovis, New Mexico.
Several weeks ago, now, I had a conversation with a research analyst at an investment banking advisory firm who was looking for some perspective on the current and future prospects of the precision farming industry.
Last week, both publicly traded Canadian farm equipment dealership groups issued their second quarter 2017 earnings reports. Both Cervus Equipment and Rocky Mountain dealerships posted solid revenue gains for the 3 month period ended June 30, 2017.
The collaboration will give John Deere customers more tools to measure and improve their financial performance, and a program will be launched to reward Deere dealers who work with Granular.
Kibble Equipment, a multi-store John Deere dealership with stores in Minnesota, Iowa and South Dakota, has acquired Ag. Power Enterprises, effective July 10.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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