Give one up to the competition. That disrupter-type customer is more valuable to have in your competitor’s camp than your own. Let brand X deal with that customer and give up their time, energy and mental strain.
The short answer is yes. Whether your dealership has multiple locations, is a single store, or just a single person, using a CRM (customer relationship management system) makes doing business easier both now and in the future.
If your business has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations. You’ve made great strides in managing relationships with prospects and customers. However, there’s another crucial piece of the puzzle your business might be missing. In our hyper-connected digital environment, you have a huge opportunity to take action on the valuable data stored in your CRM.
This 17-page eGuide “Leading-Edge Industry Says CRM is Your MVP” shares how you can gather some of the most valuable knowledge on building customer relationships, and it’s FREE!
This column will provide you with questions you need to ask the business software provider(s) about the future capabilities of the system you use to run your dealership. These questions are not unreasonable because all of the capabilities discussed are already available in some form in farm equipment dealerships today. So to use a trite but true statement, “The future is now!”
This column will provide you with questions you need to ask the business software provider(s) about the future capabilities of the system you use to run your dealership. These questions are not unreasonable because all of the capabilities discussed are already available in some form in farm equipment dealerships today. So to use a trite but true statement, “The future is now!”
A large industry is evolving that is attempting to collect and analyze data to predict and expand future sales. It’s not just in the car business, but in almost every major industry. That’s because technology now exists to anonymously track the Internet habits of millions of customers. By combining this with what is already known about the average buying habits of consumers and utilizing CRM tools, targeted marketing programs can be sent to likely customers early in the purchasing process.
Sales lead generation is a vital part of Customer Relationship Management (CRM) systems, where software is used to organize, automate and link all interactions with customers. This has become increasingly important with the emergence of the Internet.
North American farm equipment dealerships are at various phases of adopting and developing Customer Relationship Management systems. Some are still trying to figure it out, while others are well along in their CRM development.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.