Articles Tagged with ''crm''

Customer Intelligence Special Report: CRM

What Exactly is CRM?

Customer Relationship Management, or CRM, is a broad term that refers to the tools used to store detailed information about current and prospective customers to enable targeted communication with them. In today’s business world, the acronym commonly refers to the software system where that data is accumulated.
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CRM

Special Report: Leading-Edge Industry Says CRM is Your MVP

A look at customer intelligence & CRM use in leading industries like auto retailing illustrates the opportunities ahead for progressive ag equipment dealers.
Farm Equipment set out on a first-ever project to highlight what’s coming tomorrow by sharing what’s possible today. To do so, the perspective of a dealer with first-hand daily knowledge of current state of affairs in operations behaviors and computer systems was needed. So instead of assigning this project to one of our staff reporters, Farm Equipment sent a dealer veteran to attend the 2014 Digital Dealer Conference. Held in Las Vegas last fall, the event is the leading conference for digital strategy marketing for auto dealers. He was likely the only farm equipment marketer in a crowd of automotive digital marketing and IT talent.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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