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Articles Tagged with ''Leo Johnson''

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Johnson Tractor — Student of Used

By Mike Lessiter posted on July 31, 2017 | Posted in Best Practices, Operations & Finance, Department Management
Tired of losing customers to wholesale auctions and farm sales during the lean years of 1982-86, Leo Johnson, partner, Johnson Tractor in Janesville, Wis., found survival in a "If you can't beat 'em, join 'em" approach. He was soon an active participant in anywhere used iron was being sold. "Buying and selling used equipment got us through," he says.
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Kim Schmidt
From the Desk of Kim Schmidt

Do You Adapt to a Changing Customer Base?

By Kim Schmidt posted on May 15, 2017 | Posted in Dealer Succession
Dealer succession planning is a regular topic in the pages of Farm Equipment; in fact we devoted an entire special report and conference to the topic a few years ago. Progressive dealerships have a plan in place or are working on their plan to prepare the next generation of managers and leaders to move the business forward. But, what are you as the dealer doing to prepare your business for the next generation of customers? Anything?
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My Greatest Mistake: Leo Johnson

President, Johnson Tractor Inc. (2012 Dealership of the Year)
By Mike Lessiter posted on December 24, 2016 | Posted in Best Practices, Manufacturer & Dealer Issues
“The fact that I’ve been in the same farm equipment dealership for 38 years may not equate to success as much as stamina. I’ve certainly had some measurable success over the years as well as some well-intended mistakes. Hindsight is 20/20, so looking back at the mistakes is easy.
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My ‘Greatest’ Mistake

8 farm equipment executives share their greatest mistakes and the lessons ‘forged in the fire’ that they carry with them today.
By Mike Lessiter posted on December 24, 2016 | Posted in Best Practices
That was an email I received from Johnson Tractor’s Leo Johnson (see p. 30) as we were preparing for this SHOWCASE special report. Said another way (by 19th century philosopher Arthur Schopenhauer), “Mostly it is loss which teaches us about the worth of things.”
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Tech Savvy Cover

Getting Tech Savvy in the Service Department

Technology and software can bring efficiencies to the service department and improve customer satisfaction.
By Kim Schmidt posted on April 10, 2015 | Posted in Best Practices, Facilities, Department Management

Improving efficiencies and productivity in the service department is a goal of all farm equipment dealers. After all, a more efficient service department generally translates to a higher absorption rate and improved bottom line. Technology is now aiding in improving those efficiencies by helping to reduce redundancy and allowing technicians to complete tasks from their workstations in the shop. And, technology is also increasing shop efficiency with scheduling and communicating with road techs.


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Dealer Modernization

Building Big on Productivity

Dealers who have updated and modernized their facilities — from the showroom to the wash bay and everywhere in between — have found new efficiencies throughout the company.
By Jaime Elftman and Kim Schmidt posted on April 10, 2015 | Posted in Best Practices, Facilities
For Todd Kunau, owner of Kunau Implement, a Case IH dealer with 2 stores in Iowa, modernizing his facilities at the Preston location had everything to do with staying relevant to their customers and being a dealership that will still be here in the future.
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AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

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Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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