The process of choosing a customer relationship management (CRM) tool can be a daunting task, and understanding the full scope of benefits it brings to the dealership can be difficult to determine.
If I had to guess, I would say that a majority of salespeople have sorely missed building new customer relationships and expanding business over the last year or so. In my conversations with sales managers and salespeople, they’ve been able to hold the line and maintain current customer relationships, but it has been extremely difficult to grow new ones.
Matt Godinho, sales manager of the Delano, Calif., location of Kern Machinery, talks about the impacts commodity prices can have on farmers' decisions of what to invest on in the future. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, gives an overview of some of the precision technology Kern Machinery has been able to offer farmers in both row crops and permanent crops in the area. Giesick sees real-time data collection, analysis and decision-making as the future of farming. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, empowers his sales staff with the technology they need to prepare for and stay on top of scheduled appointments. This can be as simple as encouraging the use of Microsoft Outlook to stay organized. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
Kern Machinery subscribes to EDA's UCC equipment filings, which tracks any new leases in their territory. Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, explains why they track this data and how they use it to be aware of lost sales. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, highlights the differing demands of construction customers and ag customers. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
The nature of the high-use equipment Kern Machinery sells means they do very little used equipment trading. Instead, the dealership creates their own used equipment through a rental program. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., explains how the rental program works. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.