It became clear to us by 2012 that dealers wanted more insights than what could be accomplished in our print and web pages alone.

As the NCAA’s wrap up and baseball’s opening days take place this week, we went to farm equipment leaders about the lessons learned from their sport-playing “glory days.”

For ag equipment dealers looking to add construction equipment to their business model, understanding a new equipment market can be tricky. 

Dealer consolidation has long been a mainstay of the farm equipment industry, and the recently released 2022 Big Dealer Report suggests consolidation is continuing its rapid pace.

Fellow dealers and manufacturers know Leo Johnson's expertise in growing existing businesses, recognizing opportunities, and building value at the retail level to serve farmers, small contractors, and rural lifestylers.