Articles Tagged with ''Dealership of the Year''

2018 Dealership of the Year: Reynolds Farm Equipment

Making a Commitment to Customer Satisfaction

CEO Mitch Frazier and President Angela Hungate of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year) talk about the importance of customer satisfaction. It’s all about making sure every member of your team is truly dedicated to working together to give customers the best experience possible.
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2018 Dealership of the Year: Reynolds Farm Equipment

From Farm Equipment Dealership to Cafe Owner

Who says your dealership has to be all work and no fun? Angela Hungate, president of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about her father’s (Owner Gary Reynolds) long-time dream to bring employees and customers together by building a café at one of his dealerships.
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2018 Dealership of the Year: Reynolds Farm Equipment

Empowering Employees to Improve the Business

CEO Mitch Frazier and Owner Gary Reynolds of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year) share insights on how empowering employees can improve your business outcomes. At their dealership, employees are encouraged to bring in new ideas that are actually taken seriously. The results are happier employees and better sales.
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2018 Dealership of the Year: Reynolds Farm Equipment

Driving Fun, Intradepartmental Competition with Scorecards

Jon Schwander, CFO of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year), explains how he used scorecards to encourage friendly competition and drive sales at his dealership. This simple tool improves communication and productivity by giving each employee a personal stake in the company’s success. When you make work fun, everyone wins, he says.
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2018 Dealership of the Year: Reynolds Farm Equipment

Building on a Foundation of Values & Compassion

Angela Hungate, president of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about the importance of compassion and values in cultivating an engaging company culture. She’s found that grounding her business in compassion has resulted in happier customers and employees who are truly dedicated to the company.
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2018 Dealership of the Year: Reynolds Farm Equipment

Bringing in the Next Generation

Owner Gary Reynolds and COO Chris O’Neal of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year) share insights on how to attract and retain the next generation of talent. For example, new CEO Mitch Frazier was excited to apply his tech skillset to a new industry — but what kept him at Reynolds was the great company culture they always had.
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2018 Dealership of the Year: Reynolds Farm Equipment

Borrowing Sales Ideas from the Auto Industry

Jon Schwander, CFO of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about what farm equipment dealers can learn from the auto industry. He shares innovative ideas auto dealers use to drive sales, including “club” arrangements, in-house captive insurance companies and finance arms. Although not many farm equipment dealerships are using these kinds of strategies, Schwander thinks they may offer an edge for those companies that are willing to think outside the box.
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2018 Dealership of the Year: Greenland Equipment

Using Regular Meetings to Establish a Clear Direction

Arther Lepp, General Manager of Greenland Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about how he uses regular meetings to check in with his team and establish a clear direction for the dealership. Not only does this improve customer service, it also cultivates employee buy-in and a more engaging company culture.
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2018 Dealership of the Year: Greenland Equipment

Taking a Unique Approach to Managing

Arther Lepp, General Manager of Greenland Equipment (Farm Equipment’s 2018 Dealership of the Year), shares insights on his unique management style. He believes in balancing proactive, direct management and allowing employees the freedom to grow. This has led to better results not only for individual workers, but for the entire dealership.
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2018 Dealership of the Year: Greenland Equipment

New Interest in the Growing Field of RTK Networking

Arther Lepp, General Manager of Greenland Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about opportunities for growth in integrated solutions and RTK networks and how the dealership has partnered with other dealers. Greenland has found that this technology integrates well with services they already provide, giving their customers more options.
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