John Grooms Joins Mahindra USA And Mac Payne Assumes New Role

Mahindra USA, the number one selling tractor brand in the world based on volume, introduces John Grooms as its Director of Sales and Business Planning.  He joins MUSA with a background of 16 years in tractor sales, engineering, and technical maintenance, most recently with Kubota Tractor Corporation. At Mahindra USA, Grooms will be responsible for sales and business planning.

At Kubota Tractor Corporation as a Region District Sales Manager, Grooms was responsible for managing a group of Regional Sales Managers, sales forecasting and dealer product distribution for the Southeast region. Within this leadership role, Grooms demonstrated sales excellence and received the 2011 Top District Sales Manager award at Kubota. He also worked for Kubota as a Regional Sales Manager where he received the 2010 Top Retail Salesman of the year award. In this role, he managed a sales territory of 22 dealers, along with new dealer recruiting and, training. His strong sales experience also includes managing dealer floor plan levels, inventory management and assisting targeted group advertising coordination.

“John’s extensive sales experience and leadership skills will make him a great asset to the Mahindra USA sales team,” said Mani Iyer, President of Mahindra USA. “His strong tractor industry background, success in sales execution and business planning expertise will support Mahindra’s continued growth in the marketplace.”

With the addition of Grooms, Mac Payne will transition into the newly added role of Director of Product and Dealer Channel Development for Mahindra USA. Payne will be responsible for product development, planning, dealer and sales training to support our growing Mahindra dealer network. Payne has been with Mahindra USA for two years, most recently as Director of Sales. 

“This new position is another example of Mahindra’s commitment to people and resource investment. We are unwavering in our strategic commitment of expanding our brand presence in North America to meet the growing needs of our dealers and customers,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA.  “Payne is the ideal person for this new role as he brings a wealth of dealer development, sales training and product experience to this key position.”

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 15.4 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. 

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 22 HP – 83HP – and include the revolutionary new Max series tractors.  The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.  To learn more about Mahindra USA’s Farm Equipment Sector, please visit www.mahindrausa.com.