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Mahindra Announces New OJA Tractor Brand

April 11, 2023 | Posted in Manufacturer News

Mahindra Tractors, part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M), introduced "OJA" as the new brand name for its new future-ready range of tractors from its most ambitious global tractor program, K2. The name “OJA” is derived from the Sanskrit word “Ojas” which symbolizes Vitality, Energy & Strength.


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