Mike Lessiter, president of Lessiter Publications, Inc., Brookfield, Wis., will present the opening keynote presentation at the 6^th Annual Niche Magazine Conference. Held exclusively for publishing executives, the event will be held February 27-28, 2012, at The Hutton Hotel, Nashville, Tenn.

Lessiter’s presentation will highlight why focused markets — and small, agile and knowledgeable staffs — represent the future for successful media, as well as how the small family-owned niche publishing firm has navigated industry challenges to grow three-fold over the last 8 years — in print, events and electronic media. Having just celebrated its 30^th anniversary, Lessiter Publications’ Ag Division consists of Farm Equipment, Farm Catalog, Ag Equipment Intelligence, No-Till Farmer, National No-Till Farmer and numerous websites and e-newsletters.

In addition to the keynote session, Lessiter will also speak as part of a three-publisher panel presentation on Brand Extensions in Publishing. For more information on the Niche Magazine Conference, visit http://www.nicheconference.com