Heavy equipment manufacturer JCB has announced that Van Clarkson is joining the company as its vice president of sales for the Eastern Region.

In his position with JCB, Clarkson will be responsible for all dealer sales in North America’s Eastern Region, with all eight district managers in this sales territory reporting directly to him. Clarkson will also be tasked with strengthening JCB’s distribution network and working with dealers in the Eastern Region to increase both market share and overall revenues.

“I’m eager to roll up my sleeves and get down to business,” Clarkson said. “JCB is a top-notch company with a great deal of potential to increase its market share in North America. I’m looking forward to meeting our dealer partners and helping them provide their customers with reliable, high-performance equipment that can have a positive impact on their bottom lines.”

A resident of Winterville, NC, Clarkson has held a number of prominent positions in the equipment manufacturing and financing industries, including stints with Komatsu Finance America, Inc. and Associates Commercial Corporation.

He comes to JCB from his current position as vice president of sales for Hyster Co., a leading global manufacturer of materials handling equipment. Prior to his tenure as Hyster’s vice president of sales, Clarkson also served as the company’s director of fleet management and as its regional finance manager.  Clarkson holds a Bachelor of Arts degree in Business Management and an MBA in Leadership and Organizational Change Management, both from North Central College in Naperville, IL.

“Van will play a key role in communicating and carrying out JCB’s core initiatives in the Eastern Region,” said John Patterson, chairman of JCB North America. “I believe that he has the energy, skills and experience necessary to take sales in this region to the next level.”