Lessiter Media is pleased to announce Adam Wright has joined the company as Sales Director – Ag Division. Wright’s experience in ag machinery and a lifelong passion for farming make him a unique match to the company and its mission of delivering innovative solutions to the ag community.

Wright’s connection to agriculture began on his family’s grain and cattle operation in north Mississippi, where he continues to contribute. After earning a Bachelor of Business Administration with a focus on marketing from Mississippi State Univ., Wright began a distinguished 24-year career with CNH Industrial. He held various operational and leadership roles across the U.S. and Canada, ultimately serving as Regional Director for the Case IH brand in the southern U.S., headquartered in Collierville, Tenn.

Throughout his career, Wright demonstrated expertise in developing strategic sales initiatives, leading teams to consistently exceed targets and driving results-driven marketing campaigns. His leadership style, marked by vision, adaptability and a commitment to fostering collaboration, has delivered measurable success in the fast-paced ag equipment industry.

Mike Lessiter, President of Lessiter Media, shares his enthusiasm about Adam joining the team: "Adam’s proven leadership, extensive experience in the agriculture industry, and passion for innovation make him an unusually natural fit for our business. From his vast experience working with equipment dealers at Case IH to his knowledge of no-till farming on his own family farm, his skills will immediately strengthen our commitment to our ag customers and across all our platforms."

Wright also holds a Master of Business Administration from Marquette Univ., underscoring his dedication to continuous learning and professional development.

Reflecting on this new chapter, Wright shared, “The opportunity to join the talented team at Lessiter Media is an exciting step in my career. I am eager to learn a different facet of the agriculture industry while continuing to contribute to a field I am deeply passionate about. I look forward to getting to know the company, the team and our clients.”