The North American Equipment Dealers Assn (NAEDA) has announced the promotion of Michael Piercy to Senior Vice President of Manufacturer and Dealer Relations. With a decade of dedicated service to NAEDA and over 20 years of experience in leadership, training, and strategic development, Piercy brings a wealth of expertise and a dealer-first perspective to this critical role.

In his new role, Piercy will lead NAEDA’s efforts to strengthen the partnership between equipment dealers and manufacturers across North America. By fostering collaboration and mutual understanding, he aims to ensure manufacturers align with the evolving needs of dealers while maintaining strong, productive relationships that advance the agricultural, construction, industrial, and outdoor power equipment industries.

“NAEDA exists to represent and serve the interests of our dealers, and Michael’s extensive background in dealer development makes him the ideal leader for this role. He understands the challenges our dealers face and has a proven ability to engage with farm, construction, industrial, and outdoor power equipment manufacturers constructively, building solutions that benefit the entire industry,” said NAEDA President and CEO, Kim Rominger.

Piercy’s tenure with NAEDA has been marked by a steadfast commitment to dealer success. As Vice President of Dealer Development, he led the growth of The Dealer Institute (DI), building it into an essential resource for dealers seeking training, consulting, and strategic guidance. His work with DI not only helped individual dealerships strengthen their operations but also created pathways for dealers to navigate significant transitions such as mergers, acquisitions, and succession planning.

Piercy also brings a deep understanding of manufacturer relations, having worked closely with numerous manufacturers to deliver training programs and consulting services tailored to their dealer networks. This unique experience positions him to advocate effectively for dealers, ensuring manufacturers remain attuned to their needs while fostering collaboration to address common challenges.

“Dealers are at the heart of everything we do at NAEDA,” Piercy said. “In this new role, my goal is to advocate for their interests while maintaining and enhancing the vital relationships we have with manufacturers. It’s about building bridges, finding common ground that supports dealers’ growth and profitability while fostering a collaborative, forward-thinking partnership with Manufacturers.”

Piercy’s leadership comes at a pivotal time as dealers and manufacturers navigate an increasingly dynamic marketplace. By focusing on communication, alignment, and shared goals, he aims to create solutions that drive long-term success for NAEDA members.

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