Hugo Medrano, RDO Equipment Co. (Salinas, Calif.) 

Hugo Medrano is a wealth of knowledge in the Salinas Valley for our precision technology team. For over 10 years, Hugo has built the trust of countless agricultural growers, operators, and owners on the various technologies and diverse crop types. Here, in the Salinas Valley, our crop types are very diverse compared to the rest of the United States. Our growers farm 12 months out of the year, with a minimum of two crop cycles per acre. That means one block could have up to three different crops on it within a 9-month period. Hugo has fully invested himself into learning everything from John Deere Tractors to Monosem Planters to SurePoint Systems. He has even invested into technologies that we didn’t think would be possible for our area.

Hugo’s never-ending desire to help customers keep their down time limited doesn’t just stop at late night and early morning phone calls but continues into Saturdays and Sundays. Hugo does a great job ensuring our growers have a world class experience. Hugo has been instrumental in adapting and developing existing technologies to work in the high-value crop market. 

Over the last 2 years, it has been incredible watching Hugo take challenges head on and overcome them. He is the true definition of a dedicated and engaged precision farming expert that growers value and trust. He has certainly shaped technology in the Salinas Valley and I am excited to see what he accomplishes and invents over the next few years ahead in the technology world!

-Michael Sewell (Salinas, Calif.) 

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