The latest Day in the Cab installment takes us to the northwest corner of Illinois, where precision specialist Dave Thompson holds down the fort for Johnson Tractor in the small town of Amboy — one of 11 locations for the Illinois and Wisconsin Case IH dealer.
While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.
60% of dealers expect their precision sales to go up at least 2-7% this year according to the 2025 Precision Farming Dealer Benchmark Study. Spud Armstrong, precision specialist for New Holland Rochester, shared his sales outlook at the Precision Farming Dealer Summit
In honor of the 2nd annual Precision Specialist Week celebration, we collected these tributes from members of the ag community to recognize all of the hard work and dedication of those making today's precision farming systems possible.
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Norden Mfg.
Training everybody — sales staff and customers — is the first big step to cutting down on burnout, one person in the Precision Farming Dealer Summit roundtable discussion suggested. "You need to manage the customer's expectations," he said.
Attendees will learn how these manufacturers are strategizing for an increasingly digital future, what to expect from the OEMs in the autonomy space, the precision business commonalities of OEMs' top performing dealerships and much more!
In this episode we discuss Deere & Co.'s 4Q earnings, along with the company's recent announcement about voluntary employee buyouts. In the Technology Corner, Jack Zemlicka talks about one dealership's take on precision specialist training. Also in this episode, the latest earnings reports from Titan Machinery and Kubota, a comparison between European and North American farm equipment distribution and a look at regenerative agriculture trends.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we come to you from the floor of the National Farm Machinery Show in Louisville, Ky. Buhler Industries announced plans to take the company private, and president Zafer Ozbalaban shares some of the details on the company’s plans.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.