Ascenso Tires has announced the joining of Sylvain Dube as an addition to their OEM Sales Team for the North American market.

With a rich experience of over 35 years across the rubber industry, automotive sector, custom rubber mixing for the tire industry, Dube has made significant strides in the AG & Construction industry. His career has taken him through Canada, Belgium, and the US, where he has accumulated a wealth of knowledge and expertise.

At Ascenso, he will be focusing on OE1 and OE2 accounts in North America. Previously, Sylvain spent over a decade at Michelin/Camso/Airboss, where he established strong relationships with industry giants such as CNH, John Deere, AGCO, Claas, Toyota, and Komatsu.

“Sylvain has a proven track record and is the right fit to support our strong growth.”, says Olivier Hubrecht, President Global OEM for Ascenso Tires.

Ascenso caters to the needs of the following key global segments: Agriculture, Industrial & Construction, Earth Mover, Material Handling, and Agroforestry. Since starting operations in 2020, Ascenso tires are in over 100 countries across the globe with 750+ SKUs.

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