In this video, Intermountain New Holland Sales Manager David Orr and salesperson Daniel Avelar detail how Avelar's long-standing relationship with David Alves, owner of Rock Bottom Custom LLC, was integral to turning the custom cutter, who had been running Massey Ferguson forage harvesters, on to New Holland equipment.

The Color Conversions Series is brought to you by Thunder Creek Equipment.

To get more coverage from the Color Conversion Series, click here.