Ascenso Tires is pleased to welcome Douglas Duesing as an OEM Sales Manager in the North American market. He has an experience of 10+ years working in Agriculture, Construction and Mining OEMs. Douglas will be fully focused on OE1 and OE2 accounts in North America and will help get Ascenso tires on equipment.

Being one of the latest entrants in the Off-Highway Tire market space, Ascenso has received positive feedback from key Global OEMs embracing our fast product development and our superior total cost of acquisition. Third-Party field testing has proven to OEMs the high quality of our product portfolio. Ascenso has distribution centers across the globe and the ability to assemble in each continent has been perceived as a great value proposition for OEMs.

“As consolidation continues to take place in the marketplace, we see an increased demand from the OEMs for a high-quality value brand such as Ascenso”, says Olivier Hubrecht, President Global OEM for Ascenso Tires. “We are therefore adding more OEM experts to the Global OEM team to answer to that need. Douglas has a proven track record and is the right fit to support our strong growth.”

Ascenso caters to the needs of the following key global segments: Agriculture, Industrial & Construction, Earth Mover, Material Handling, and Agroforestry. Since starting operations in 2020, Ascenso tires are in over 100 countries across the globe with 700+ SKUs.

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