It’s the start of a new year which means we are all reflecting on the past year. This look back can help us set impactful goals and make informed decisions for the coming year. In order for the Farm Equipment editors to stay ahead of the curve on reader concerns and interests, the Digital Media team at Lessiter Media conducts an annual audit of the top items that garnered the most attention and buzz with readers. Our editors use this data to ask the important questions and produce content that will help you succeed every day in your dealership. What follows is a snapshot of these trending items to give you an idea of the news and content that shaped 2021 in the farm equipment industry.

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Highest Attended Webinars 

1. Summer 2021’s Used Equipment Trends, Sept. 29, 2021
2. Leveraging Data for Efficient and Accurate Equipment Valuations, Jan. 27, 2021
3. An In-Depth Review of the 2021 Cost of Doing Business Study, Oct. 21, 2021
4. How 800+ Dealerships Enhance Their Brand & Boost Sales with Easy On Hold’s New Dashboard, April 14, 2021
5. Psychologically Speaking: Why Are Customers Loyal To Your Dealership?, July 22, 2021

Top Read Guest Blogs 

1. Leadership Lessons: Focus on Satisfied Customers, Not Customer Satisfaction, Jan. 28, 2021
2. Ask the Expert: How the Ag Economy is Impacting the Used Equipment Market, May 31, 2021
3. Cyber Crime Can Happen to Your Business — It Happened to Dawson Tire & Wheel, Aug. 13, 2021
4. Ask the Expert: Used Combines Are Going to Heat Up in a Big Way, July 8, 2021
5. Leadership Lessons: 7 Step Customer Service Process — Creating the Right Culture & Attitudes, May 30, 2021

Top Read Staff Blogs 

1. How Afraid is John Deere of Fendt’s Growing U.S. Market Share?, June 7, 2021
2. Right to Repair Rears Its Ugly Head, Feb. 25, 2021
3. To the Point: Is There Life Beyond Deere?, May 26, 2021
4. To the Point: Bad Customer Experiences Spread Like Wildfire, July 9, 2021
5. To the Point: Seller Beware — Fraud Can Happen to Anyone, Sept. 29, 2021

Most Listened to Used Equipment Remarketing Podcasts

1. Talking Right to Repair with the Hot Rod Farmer Ray Bohacz, Aug. 2, 2021
2. Principles of Dealership Management with Dr. Jim Weber — Episode 1, Jan. 27, 2021
3. Principles of Dealership Management with Dr. Jim Weber — Episode 2, Feb. 8, 2021
4. Used Equipment Remarketing: Reading The Tea Leaves — When Do Supply & Demand Level Out?, Sept. 8, 2021
5. Used Equipment Remarketing: Is The Used Combine Market About Take Off?, June 15, 2021

Most Viewed Videos 

1. Hagie Upgrades STS Sprayers with New Engines, Solution System, Hands-Free Door, March 19, 2021
2. John Deere Debuts See & Spray Select, March 18, 2021
3. Bobcat Introduces the Toolcat 5600 Utility Work Machine, Sept. 20, 2021
4. A Close Look at AGCO’s Prototype Autonomous Planter Row Unit, Aug. 26, 2021
5. Examining John Deere’s X9 Combine, Sept. 14, 2021

Top 5 Most Read Feature Articles

1. New Facilities Focus on Customer Experience, March 22, 2021
2. Are Company Stores the Future for Shortline Manufacturers?, April 1, 2021
3. Catching Up with Stacy Anthony, Jan. 26, 2021
4. Farmers Say Price, Innovation Continues to Drive Shortline Equipment Purchases, Aug. 25, 2021
5. Dealer Financials Holding Steady, Jan. 25, 2021

Top 5 Most Read News Articles

1. Deere Terminates Single Store Dealer, Tri-County Equipment,  May 12, 2021
2. John Deere Explains Details of Rejected Agreement on Employee Website,  Nov. 9, 2021
3. John Deere UAW Workers Vote for Strike Authorization Amid Contract Negotiations,  Sept. 14, 2021
4. CNH Industrial Invests in Electric ‘Smart Tractor’ Startup, March 3, 2021
5. Hutson Inc. Adds 18 Stores, Expands into Michigan, May 20, 2021