Technology and the ability to collect and use data have created exciting opportunities for both dealers and customers. But these opportunities also pose significant new risks and legal obligations that need to be understood and addressed by dealerships and their employees. In this session, learn about the issues involved when services and products are offered that rely on technology and data collection, understand how relationships with vendors, manufacturers, customers and employees are impacted and discuss steps that dealers need to take in a rapidly changing legal environment to take advantage of the opportunities and manage risk at the same time.

This FREE webinar is brought to you by Farm Equipment magazine and the Western Equipment Dealers Assn. (WEDA) and Seigfreid Bingham.

Email Kim Schmidt at Farm Equipment with any questions about the webinar.

About the Speakers

Lance Formwalt leads Seigfreid Bingham’s Equipment Dealer Group and serves as general counsel to the and Western Equipment Dealers Association. Lance and his firm also serve as legal counsel to several other equipment dealer associations and represent many individual equipment dealerships. Lance assists dealers and their associations in a wide variety of matters, including the negotiation of dealer agreements and related financing arrangements, drafting and enforcement of fair dealership statutes, merger and purchase/sale transactions between dealerships, and succession planning.

John Fuchs understands technology better than most Kansas City attorneys. As a “tinkerer” and “part-time hacker” who is fascinated by technology and how it integrates into life, John helps clients understand how technology may…