In this episode, brought to you by Iron Solutions, host Casey Seymour of Moving Iron LLC sits down with Travis Hook, the used equipment manager of Ziegler Cat.

Casey and Travis dive into customer segmentation as well as the best ways to go out and source new customers and then use that approach to different categories and segmentation of equipment.

Additionally, Casey and Travis also talk about using data to find customers and understanding what has sold in the past to know the markets in different parts of the dealership’s territory.

And remember, we’ve got even more used equipment remarketing resources that we’re sending your way. In addition to this podcast, we’re also tapping into Casey’s expertise across ALL our informational channels. If you’ve got a question for Casey, submit a question and we’ll get Casey’s answer it on our Ask the Expert blog.