Regardless of what the industry stats show, many dealers continue to struggle to sell and or manage their equipment. There are lessons to be learned and changes that need to be made to withstand market fluctuations and demands of the manufacturer. In this webinar, learn how to get salesmen engaged to move iron, the desired behaviors salesmen need when selling and buying iron, commission plans that work for all, how to create engagement through empowerment and how to own a problem and own the solution. 

The webinar will cover the following:

• Getting salesmen engaged to move iron
• Desired behaviors for salesmen when selling, buying iron
• Commission plans that work for all
• Engagement through empowerment
• Owning a problem and owning a solution

This FREE webinar was brought to you by Farm Equipment magazine, the Western Equipment Dealers Assn. (WEDA) and the Dealer Institute.

About the Presenter

Trent Hummel is a lead trainer consultant for the Western Equipment Dealers Association’s Dealer Institute. He provides onsite training and public courses to improve dealership asset management and business operations. Trent’s 25+ years as both an owner and general manager has provided him with invaluable experience and extensive knowledge in managing and leading dealership operations. His management of inventory (turn, aging and margin) has resulted in rejuvenating stagnant dealerships into extremely profitable organizations.  Prior to cashing out in 2010, his dealership was in the top tier for profitability and equipment turnover. Trent’s unique ability to improve operations with an unwavering commitment to strong inventory…