Today, you’ll be joining Farm Equipment's editor Mike Lessiter for candid conversation with Illinois-based Gregg Sauder – the founder of two revolutionary ag technology companies, Precision Planting which was launched in the early 1990s and later sold to Monsanto, and his current venture, 360 Yield Center.

Greg and wife Cindy could have headed for the beach in 2012 after the Monsanto purchase of Precision Planting, but instead they dove in with another venture just one year later – what we know today as 360 Yield Center, which is steadily releasing several innovative concepts, including the Y-Drop fertilizer application.

In this podcast, brought to you by GKN Off-Highway Powertrain, Gregg and Mike discuss the formation of his companies, his early-day worries about bankrupting his new bride Cindy, the product Imagineering they did on the kitchen table with their kids’ Play-Doh and the importance of ignoring naysayers when pursuing a new business with passion.

Farm Equpment's "How We Did It" podcast series is brought to you by GKN Off-Highway Powertrain.

GKN Off-Highway Powertrain is a global leading supplier of integrated powertrain components, systems and solutions. To learn more about how GKN improves the efficiency, safety and increased productivity of today’s farm machinery, visit www.gknoffhighwaypowertrain.com

Past Podcasts