Kelly Mathison

In the current Agricultural market, there is added pressure on parts departments to increase sales and margins. In this webinar, WEDA Dealer Institute trainer Kelly Mathison shared methods that will help you set goals for increasing parts sales in your dealership and managers to engage parts staff in contributing to the process. We will also identify 5 key areas to increase sales. 

In this webinar we covered: 

• 5 areas Dealers can target to increase parts sales in their dealership. 
• Effective goal setting 
• Engaging all parts staff to participate in the planning and implementation of action items 
• Tracking and follow-up ideas to keep your staff engaged 

This FREE webinar was brought to you by Farm Equipment magazine and the WEDA Dealer Institute.

Email Kim Schmidt at Farm Equipment with any questions about the webinar.

About the Presenter

Kelly Mathison is a trainer with Western Equipment Dealers Assn.’s Dealer Institute and has nearly 30 years of experience in the ag equipment industry. His experience ranges from working in sales and marketing for a manufacturer to working in both single store and large multi-store farm equipment dealerships. In 2014, Kelly launched a consulting and training company, Kayzen Management, and in 2015 joined WEDA’s Dealer Institute as a consultant and trainer. Kelly brings his unique, real life experience and time tested best practice solutions to a wide scope of dealership issues. His philosophy of “continuous improvement” can be applied over all dealership departments.

Dealer Institute provides solutions and resources for growing…