As equipment continues to get more complex, it's almost impossible for a salesperson at an ag dealership to know everything about every product being sold. Kevin Depies, sales and management with Ritchie Implement (3-store dealer in Wis.), talks about the company's initiative to have specialization divided by product type.

This video is sponsored by CDK Global Heavy Equipment.



To read more about how Ritchie Implement earned the top honor in the 2015 Farm Equipment Dealership of the Year in the Over $75 Million in Annual Revenue category, click here.

The 21-part 2015 Farm Equipment Dealership of the Year video series is sponsored by CDK Global Heavy Equipment, a leading provider of management software for equipment dealerships throughout North America.

For more information about CDK Global Heavy Equipment, visit their website.