Dealer Modernization

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Planning for Growth Key to Designing Successful New Facilities

Messick Farm Equipment, Mt. Joy, Pa., used a 4-year planning and construction process to design and build a modern, comfortable new headquarters.
When a farm equipment dealership decides to build a new headquarters, it is no easy decision. It requires many internal discussions and years of planning, with the ultimate goal of better serving customers both now and in the future.
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Dealership Modernization

New Facilities Focus on Customer Experience

3 dealers share the specs of their latest building projects and how they designed the new buildings to better serve both customers and staff.
When farm equipment dealers renovate their facility or build a completely new store, there are usually two main goals. First, create an environment that is appealing to customers and is easy for them to get what they need, whether it’s parts, finding the service department or buying new wholegoods. Second, create a facility that attracts potential employees and makes it easy and efficient for the dealership’s current employees to do their jobs.
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Dealership Modernization

Building a Better Dealership

3 dealerships share how they conquered a new build, expansion and remodeling projects to improve the customer and employee experience.
A fire, a divided dealership and limited space were the challenges facing 3 dealerships who took on major construction projects to support their growth plans.
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Improving Employee Attitude & Customer Experience Through Facility Upgrades

Dealers say modernization projects provide a better environment for their employees to work in and for their customers to do business.
The environment a person works in can have a big impact on their attitude and their performance. The same goes for customer experience. An outdated and crowded parts department, for instance, does little to foster a good relationship between your parts staff and customers.
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