With NCAA basketball now in full swing, you’ve likely heard about the “points per possession” measurement of a team’s offensive performance. It’s used by coaches whose style is to methodically work a game plan for the highest-odds scoring opportunity. Unlike the frenetic pace of a “run and gun” offense, the idea is not to discover “more” chances, but to make those presented to you count.

Farm Equipment set out on a first-ever project to highlight what’s coming tomorrow by sharing what’s possible today. To do so, the perspective of a dealer with first-hand daily knowledge of current state of affairs in operations behaviors and computer systems was needed. So instead of assigning this project to one of our staff reporters, Farm Equipment sent a dealer veteran to attend the 2014 Digital Dealer Conference. Held in Las Vegas last fall, the event is the leading conference for digital strategy marketing for auto dealers. He was likely the only farm equipment marketer in a crowd of automotive digital marketing and IT talent.

New software and web-based tools are making the auto-dealer model a reality Ñ and turning dealer web sites into another store location.