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Farm Equipment

February 2012 cover

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February 2012

In this Issue:
Volume: 50
Edition: 2

Special Dealership Minds Edition 2012

PLUS: Dealer Training, Sales Philosophy, Dealers on the Move and more.

  • Table of Contents

    Table of Contents

    Dealership Minds

    Deliberate Moves to Grow a Dealer Group

    By Dave Kanicki posted on February 2, 2012
    Randy Amosson has found himself in an interesting situation. With a little less than five years of experience with a farm equipment dealership, he’s been given the responsibility as chief executive officer and general manager of overseeing an 8-store John Deere dealership in eastern Iowa. 


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    Dealership Minds

    ‘By the Numbers’ Parts Inventory Planning

    By Chad Elmore posted on February 1, 2012
    When Deere & Co. introduces a long list of new products like it did last August, it’s up to Curt Moeller to ensure that the parts inventory at each of Precision Equipment’s eight locations will be ready to support the new machinery. 


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    To The Point: New Ideas from the Newly Merged

    By Mike Lessiter posted on October 13, 2011 | Posted in Manufacturer News
    With the first-ever “Dealership Minds” edition on Birkey’s Farm Stores in February 2011, we set out to detail how each of the“cogs” in a benchmark-worthy dealership function together as one “machine.” What became the most talked-about project of the year created challenges for our editorial team when it came to this year’s encore performance.
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    The Business of Selling

    Dealers' Sales Philosophy

    By Dr. Jim Weber posted on October 13, 2011 | Posted in Department Management
    Source: Dr. Jim Weber, Weber Consulting
    Last month we emphasized that the pace of change in technology and business processes requires continuous upgrading of employee skills to remain competitive. This month, we expand on the topic of training and focus on how best to drive the effectiveness of your training process to maximize return on your investment (ROI).
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    Planning for Profits

    Dealership Training Part 2: Drive an Effective Process

    By George Russell and George Keen posted on October 13, 2011 | Posted in Department Management
    Last month we emphasized that the pace of change in technology and business processes requires continuous upgrading of employee skills to remain competitive. This month, we expand on the topic of training and focus on how best to drive the effectiveness of your training process to maximize return on your investment (ROI).
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    Dealership Minds

    Tackling the 'Dealership Minds' Project

    October 13, 2011 | Posted in Dealers on the Move
    Michelle Becker is taking on new responsibilities as Precision Equipment continues on its growth path. The executive administrator is now project coordinator for the group and will oversee a variety of projects to assure they're accomplished on time, within budget and producing the expected results.
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    Sponsored Content: Success in Shortline Machinery

    Rationalizing Shortlines

    August 14, 2017
    As with any merger or acquisition, the rolled-up organization often finds a hodgepodge of shortline equipment. If those lines are not in conflict with the major-line's products, they almost assuredly will compete with another shortline product in the mix. In the first few weeks of the merger, Precision Equipment was already at work discussing shortline rationalization.
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    Dealership Minds

    Precision Equipment

    October 13, 2011 | Posted in Dealers on the Move
    When discussions started about Elder Implement being the subject of Farm Equipment’s 2012 “Dealership Minds” project, the dealer group was comprised of five John Deere locations scattered throughout eastern Iowa. It was a solid choice as a dynamic business with a story to tell about transforming itself into a major force among equipment dealerships in the Midwest.
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    Dealership Minds

    Advice for the Merger Marriage

    October 13, 2011 | Posted in Operations & Finance
    The first piece of advice for other CFOs when it comes to mergers, jokes Precision Equipment CFO and Vice President of Finance & Administration Dave Dahms, is don't miss the meeting where the assignment of "merger-integration manager" is doled out.
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    Dealership Minds

    Good Days, Bad Days

    October 13, 2011 | Posted in Operations & Finance
    Precision Equipment CFO and Vice President of Finance & Administration Dave Dahms admits that while finances are critical to any enterprise, he can put it all into perspective. Here's his take on a good day and bad day.
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    Dealership Minds

    Contributing as an AMS Specialist

    October 13, 2011 | Posted in Dealers on the Move
    Mediapolis, Iowa's location manager, Jeremy Marston, has played an important role in growing the size of Precision Equipment's RTK network. On his watch, the network has grown from two base stations to 15, with more coming in 2012.
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    Dealership Minds

    Customer Trust: What It's All About

    By Frank Lessiter posted on October 13, 2011 | Posted in Dealers on the Move
    Defining success for a farm equipment dealership boils down to building customer trust and satisfaction, says Matt Poeltler. The vice president of marketing at Precision Equipment says developing these two key areas is essential in building effective value-added packages for customers, prospects and employees.
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    AE50 Awards Recognize Farm Machinery Innovation

    By Chad Elmore posted on October 13, 2011 | Posted in Product Innovations & Introductions
    The mantra "innovate or die"? applies to practically every industry. However, nowhere is it more fitting than in agriculture, where it has a double meaning. As the world's population increases and arable land is depleted, innovative equipment and farming techniques will not only keep the industry solvent and moving forward, it will also help keep the growing population fed.
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    Dealership Minds

    A Passion for Toys Brings Sales

    October 13, 2011 | Posted in Dealers on the Move
    While point-of-purchase items such as toys, tools and grease is part of Curt Moeller's department, he's given toy aisle responsibility to Betty Jo Kennedy, an employee at the Houghton location.
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