Items Tagged with 'google'

ARTICLES

Lessiter

Traditionalists or Change Agents: What Kind of Farm Customers Do You Want?

I was in Houston last week for the annual Joint Convention of the Farm Equipment Manufacturers Assn. and Equipment Marketing & Distribution Assn. The sessions concluded with a panel of 3 farm operators who were brought in to share what their world is like. The farmers candidly answered an array of questions, from right to repair legislation, to what they’re willing do to access equipment not carried by their mainline dealer, to their own investments in farm shops and technicians, and how they approached debt and capital spending.
Read More
Customer Intelligence Special Report: CRM

Recognizing the 'Zero Moment of Truth'

The marketing environment has radically evolved in all industries with the advent of the Internet. Because the changes were more abrupt and well defined on the customer side of the equation, many dealers may not fully understand what has transpired over the last decade.
Read More
Wider World of Business

Using Google Analytics to Fine-Tune Your Online Presence

Did you know that are currently more than 10 million websites linked up to Google Analytics? Google shared that figure in a recent report. While millions of sites have the software installed, there is currently no information available on whether site owners are using it effectively or at all. Sometimes, people are simply too pressed for time to bother or too intimidated by the interface to explore all the helpful data behind the curtain. But not to worry. There are a number of simple shortcuts and tips that can help you get to know Google Analytics in no time.
Read More

Top Articles

Current Issue

Cover-digital_FE_1024.jpg

Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings