Items Tagged with 'Data'

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Lessiter Media Adds Data Editor to Ag Division

With growing demand for detailed analysis and data on trends, influences and behaviors within the fast-changing farm equipment market, Lessiter Media has added Alex Zank for the newly-created position of Data Editor in its Ag Division.
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PFD Summit: Developing Privacy Policies to Protect Customer Data

Solid privacy policies can ease tensions between dealers and their customers relating to data management and protect dealers from potential liability cases.
Alongside the benefits of evolving technology and increasingly in-depth data collection, come increased risks that can create tension between dealers and their customers. To allay potential customer concerns, dealers and manufacturers must answer these questions: Who owns the data? Who can access it today and in the future?
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