Items Tagged with 'Jim Rank'

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Best of Fogarty

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Random reflections on several high spots and classy people.
This may get me in trouble for who and what I'm leaving out. But I want to share a few recollections with readers and talk about some important things that happened and people I met over the years - though I may not have recognized their significance at the time.
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Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner
Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.
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Trying to Get ‘Lift Off’

Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fate
Despite the honeymoon period following our statement-making first issue, the rest of 2004 proved challenging.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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