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Training Playbook: Redefine Roles & ‘Mainstream’ Precision Technology

SVP of Aftermarket at Hutson Inc. details how the 31-store John Deere dealer shifted precision training strategies for newly acquired stores in the middle of busy season
By Travis Kiesel posted on June 27, 2024 | Posted in Precision Ag Sales & Service
I’ve spent the last 20 years working in the ag equipment business with John Deere — the first 10 in the corporate world and the last 10 in the dealership world.
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2023 Dealership of the Year: Hutson Inc.

[Video] Expanding Precision Support with the Certified Dealer Instructor Program

December 3, 2023 | Posted in Best Practices, Dealer News
Having a knowledgeable precision ag department is essential for any successful dealership. However Travis Kiesel, vice president of precision ag at Hutson Inc. details how his team takes it step further. By taking their expert precision ag team and sending them out to train both parts, sales and service technicians through their certified dealer instructor program, Hutson Inc. is able to share their precision knowledge with the entire team. This further expands their already impressive support network to cover every dealership under the Hutson Inc. umbrella.
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How I Trained 18 New Stores in the Middle of Planting Season

Travis Kiesel will share Hutson's keys to success during insightful kickoff session at 2024 Precision Farming Dealer Summit
November 22, 2023 | Posted in Best Practices, Precision Ag Sales & Service
When Kentucky-based Hutson Inc. expanded into Michigan, its new stores and staff were significantly behind the curve on the technology and the “mainstreamed” goals of the business. In short order, Travis Kiesel and the Hutson team needed to recruit new employees and properly train the team in Michigan.
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