China’s need for agricultural imports remains significant since they are faced with providing food for nearly one-third of the world’s population. The past decade has produced a growing middle class in China that has demonstrated an increased demand for not only basic foods, but also for high quality products that are only available from other parts of the world.
The strength of the U.S. economy continues to provide support for the smaller tractor sales but the recent declines in the stock markets will have a sobering effect upon some future purchases.
For the largest categories of tractors and for combines the general economy certainly has an indirect effect upon sales activity at the dealerships. Rising commodity prices, a boon for farmers, ranchers and dealers, is reflected in an increased grocery bill for the consumer and is often accompanied by a resistance to paying the higher price for premium items.
In this episode of On the Record, brought to you by Associated Equipment Distributors, Marc Johnson, principal with Pinion, provides 4 factors that will be important for dealers to watch in 2025 that will impact their business.
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