Items Tagged with 'dealer of tomorrow'

ARTICLES

Industry-Consolidation
Industry Consolidation Part 3

What’s Driving Consolidation Among Farm Equipment Dealers?

Farmer consolidation and growing capital requirements for dealers has contributed to the need for dealerships to expand and grow.
All aspects of the ag industry have been consolidating over the last several years, and it seems to have picked up recently. This is no different for farm equipment dealerships. Some of the consolidation is being led by the major equipment manufacturers, some of it is in response to farm consolidation (see “Farms Shrinking in Number, Growing in Size,” page 12), and still some is due to dealer owners exiting the industry.
Read More
optimized
Conversations in Ag

Deere and Case IH Dealers Compete in Janesville

In mid-April, Chris Frodel, Mid-State Equipment (John Deere) drove over from her store to meet in the conference room at Johnson Tractor (Case IH), Leo Johnson’s store. The length of Frodel’s drive on Highway 14 was a full 4 minutes. That’s how close these two dealerships are in the rich agricultural region of Janesville, Wis. Both are second-generation dealers with siblings as partners (Chris runs the business with her brother Bryan and father Curt Hanson, while Leo does the same with brother Eric) and steadily collected additional stores from small-operation origins. Frodel (44) and Johnson (62) also found a lot of similarities and values in their businesses as they dug in for a candid discussion and what the future may look like.
In mid-April, Chris Frodel, Mid-State Equipment (John Deere) drove over from her store to meet in the conference room at Johnson Tractor (Case IH), Leo Johnson’s store. The length of Frodel’s drive on Highway 14 was a full 4 minutes. That’s how close these two dealerships are in the rich agricultural region of Janesville, Wis.
Read More

Top Articles

Current Issue

Cover-digital_FE_1024.jpg

Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings