Items Tagged with 'crm'

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CDK Global
Webinar Replay

Key Customer Engagement Tools [Webinar]

Watch CDK Global Heavy Equipment’s own, Sean Graham as he discuses the importance of Customer Engagement and the tools dealers need to connect with their customers better and help close more opportunities. Sean also discusses how CDK is evolving the market with its newly released bi-directional CRM and the importance of having this technology.
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Dealership Minds

Power EQ Extras

H&R Agri-Power, a 17-store Case IH dealership headquartered in Hopkinsville, Ky., developed its own quoting and appraisal tool, Power EQ. The tool has streamlined the appraisal process for used equipment and provides the sales team the information they need right at their fingertips.
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Dealership Minds

H&R Agri-Power Amps Up Sales with Power EQ

Easy-to-use web-based program simplifies appraisal process, streamlines communication.
We needed a consistent way to quote equipment to our customers,” says the CFO of H&R Agri-Power, a 17-store Case IH dealer headquartered in Hopkinsville, Ky. “We also needed a consistent way to collect data on trade-ins, and we needed to be able to document the bill of approval.
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Jeff Bowman
Ask the Expert

High-Horsepower Marketing: It's About to Get Personal

As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.
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Wider World of Business

Should Marketing Automation be Combined with CRM?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
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June CM article

Titan Machinery’s Tips for Owning Your Customers’ Experience

Using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
Jeff Bowman, Titan Machinery’s chief experience officer, explains how using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
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