I have to admit that in nearly 20 years of covering the business and as a business owner myself, there’s a heaping helping of skepticism on the subject of the viability of the company store.
In a recent interview with Farm Equipment, Dawn Equipment CEO Joe Bassett discussed his desire to set up company stores in the near future, pursuing a store model "more like Tesla's."
With the majors adding to their product lines and pressuring their dealers to remain "pure" in the equipment they carry, it's becoming increasingly more difficult for shortliners to find the right dealers in the right markets, Rusty Fowler, the retiring president and CEO of Krone North America, told Ag Equipment Intelligence.
Executive editor Kim Schmidt checking in from Farm Equipment headquarters with an update on 2025 Dealership Minds Summit set for July 29-30 in Iowa City.
The program is out. Check it out at DealershipMindsSummit.com.
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