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Color Conversion Series

Swather Leads to a ‘Full Fleet’ Conquest, Additional Sales

Locked out of an influential custom cutter for years, this New Holland dealer created $1 million in repeatable sales by converting one influential, but demanding, custom harvester
By Mike Lessiter posted on May 15, 2024 | Posted in Best Practices
Up until 3 years ago Rock Bottom Custom (RBC) LLC was not spending a dime in the dealership’s wholegoods, parts or service business. Its swather fleet was 100% Massey Ferguson.
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To the Point: ‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’
By Mike Lessiter posted on May 14, 2024 | Posted in Best Practices

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.


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Thunder Creek FST 990 fuel and service trailer

Thunder Creek Raises $16,000 for Farmer Veteran Coalition

October 28, 2016 | Posted in Manufacturer News
Cleveland-based Miller Quality Produce Inc. won the Farmer Veteran Coalition blind/sealed bid auction for the “Patriot One” Thunder Creek FST 990 fuel and service trailer. All proceeds from the auction go directly to Farmer Veteran Coalition to support its mission of “Mobilizing veterans to feed America”.
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Farm Equipment Videos

Claas Leads Way Among U.S. Full-Line OEMs

Claas Leads Way Among U.S. Full-Line OEMs

In this episode of On the Record, brought to you by Weasler Engineering, we take a first look at the major line results from the North American Equipment Dealers Assn. 2024 Dealer-Manufacturer Relations survey. Also in this episode: CDK Global's cyber attack puts IntelliDealer customers offline and Stotz Equipment and Premier Equipment announce an industry-first cross border partnership. In the Technology Corner, Noah Newman provides an inside look at Sentera's Aerial WeedScout product.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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