Items Tagged with 'Dealer-Manufacturer Relations Survey'

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On the Record

[Podcast] Titan Machinery Posts Big Gains in 1Q

We’re excited to be back in the office for this week’s podcast, which includes coverage of Titan Machinery’s strong first quarter performance, as well as the latest earnings reports from Deere & Co., AGCO and CNH Industrial. In the Technology Corner, Jack Zemlicka shares some of the results of the 7th Annual Strip-Till Operational Benchmark Study. Also in this episode, Deere earns the Dealer’s Choice Award in the Equipment Dealers Assn.’s Dealer-Manufacturer Relations survey, and dealer sentiment remains down in both North America and Europe.
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2018 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Claas Poses New Challenge for Top Performing Full-Line Manufacturers

For the 3rd time, Farm Equipment magazine analyzes EDA’s annual survey ranking ag equipment manufacturers on the criteria that equipment dealers say matters most.
The Equipment Dealers Assn. (EDA) in May released the results of its 2018 Dealer-Manufacturer Relations Survey. EDA conducts the survey annually, in which dealers rate the manufacturers whose products they carry in-store.
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Case IH Dealer Network Series Update

Case IH Communications & Dealer-to-OEM Decision Making

Part 3: Case IH explains its new communication initiatives, and how its re-energized Dealer Advisory Board assists in decisions.
When Lessiter Media acquired Farm Equipment magazine in 2004, editors quickly learned something about its equipment dealer audience. That is, dealers could be madder than hell at their mainline OEM; in fierce, outright opposition to the edicts of the Mother Ship. But when in front of the customer, many will defend and be willing to die on the hill for the brand they represent. It’s not color-specific thing, it’s just the way it is in this business.
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Case IH Dealer Network Series Update

Dealer Rewards for Sustainable Growth

Part 2: Case IH executives shed light on the changes in the earned volume bonus the OEM makes available to dealers with the program released last year.
You have heard these words before, or something like them, when it comes to incentive plans. “Some dealers would rather learn their spouse was having an affair than to have their compensation plan changed.” This kind of thing can get a comedic reaction at meetings where dealers are gathered, but you see a lot of head-nodding too.
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