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2018 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Claas Poses New Challenge for Top Performing Full-Line Manufacturers

For the 3rd time, Farm Equipment magazine analyzes EDA’s annual survey ranking ag equipment manufacturers on the criteria that equipment dealers say matters most.
By Alex Zank posted on July 10, 2018 | Posted in Manufacturer & Dealer Issues, Data & Forecasts, Manufacturer News
The Equipment Dealers Assn. (EDA) in May released the results of its 2018 Dealer-Manufacturer Relations Survey. EDA conducts the survey annually, in which dealers rate the manufacturers whose products they carry in-store.
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Case IH Dealer Network Series Update

Case IH Communications & Dealer-to-OEM Decision Making

Part 3: Case IH explains its new communication initiatives, and how its re-energized Dealer Advisory Board assists in decisions.
By Mike Lessiter posted on February 12, 2018 | Posted in Manufacturer & Dealer Issues, Manufacturer News
When Lessiter Media acquired Farm Equipment magazine in 2004, editors quickly learned something about its equipment dealer audience. That is, dealers could be madder than hell at their mainline OEM; in fierce, outright opposition to the edicts of the Mother Ship. But when in front of the customer, many will defend and be willing to die on the hill for the brand they represent. It’s not color-specific thing, it’s just the way it is in this business.
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Case IH Dealer Network Series Update

Dealer Rewards for Sustainable Growth

Part 2: Case IH executives shed light on the changes in the earned volume bonus the OEM makes available to dealers with the program released last year.
By Mike Lessiter posted on February 5, 2018 | Posted in Manufacturer & Dealer Issues, Manufacturer News
You have heard these words before, or something like them, when it comes to incentive plans. “Some dealers would rather learn their spouse was having an affair than to have their compensation plan changed.” This kind of thing can get a comedic reaction at meetings where dealers are gathered, but you see a lot of head-nodding too.
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Case IH Dealer Network Series Update

Understanding Case IH’s Strategic Plan

Part 1: A year after the rollout of the new Case IH strategic plan, Jim Walker, who oversees the entire dealer network, provides perspective on the strategic plan ... and a newly introduced core objective to improve the OEM’s relationship with its dealers.
By Mike Lessiter posted on January 29, 2018 | Posted in Manufacturer & Dealer Issues, Manufacturer News
Last year was a challenging year for virtually everyone in the farm economy, but Case IH dealers as a whole saw unusually high challenges due to being exposed most heavily on the cash crop business, A year after the rollout of the new Case IH strategic plan, Jim Walker, who oversees the entire dealer network, provides perspective on the strategic plan ... and a newly introduced core objective to improve the OEM’s relationship with its dealers.
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