Items Tagged with 'millennials'

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Leadership Lessons

Drive a Culture of T.E.A.M. Work to Stay Customer Centered as Generations Change

It is vital to understand the changing generations of both your customers and — most importantly — your employees. Not appreciating the generational differences may lose you both customers and employees. Knowing the values, virtues and capabilities of each generation will help you retain both.
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Conversations in Ag

Marketing in Agriculture

Ready or not, Generation Z is making its debut at the dealership, factory and the farm. With the influx comes new approaches to branding, politics and advertising, all of which Osborn Barr’s Neil Caskey is determined to sort out. Recent UW-Madison graduate (Life Science Communications within the Ag School) Jordan Gaal finds himself on the fringe between Millennial and Gen Z, providing a unique perspective on what’s to be expected.
Ready or not, Generation Z is making its debut at the dealership, factory and the farm. With the influx comes new approaches to branding, politics and advertising, all of which Osborn Barr’s Neil Caskey is determined to sort out. Recent UW-Madison graduate (Life Science Communications within the Ag School) Jordan Gaal finds himself on the fringe between Millennial and Gen Z, providing a unique perspective on what’s to be expected.
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Ag Equipment Intelligence

Why Dealers Need to Adapt Sales Approach to the New Generation of Farmers

We’ve all read enough about how dealing with the Millennial generation is vastly different than that of the Baby Boomers and subsequent generations of consumers. So far, most of the talk has centered on managing Millennial employees, but farm equipment dealers need to ready themselves for this new breed of customer, as well, because, as we all know, farmers aren’t getting any younger.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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