Back by popular demand of dealers is Ross who spoke on branding and the integration of precision and aftermarket programs with marketing at a Dealer Summit 18 months ago. With a unique blend of experience starting in market research where she built an app platform around the John Deere FarmSight Solutions strategy and then to the agency world in Iowa, where she built her marketing skills at Mudd Advertising in Cedar Falls, Iowa.

They collaborated, built and managed marketing strategies for equipment dealerships. Today, Ross is with 4Rivers Equipment, a 15-store John Deere dealership based in Colorado. She focuses on marketing for the Ag and Construction and Forestry divisions for the dealership.