Home / Blogs / Opinions & Columns

Opinions & Columns
Opinions & Columns RSS FeedRSS

George Russell
Technology for Profit

Technology to Exceed Customer Expectations

By George Russell posted on October 1, 2013
I love what I do. Every day I work with leading farm and construction equipment dealers all across the continent as they strive to get better. I continue to learn much from these progressive dealers who are constantly working to better serve a customer base with rapidly rising expectations.
Read More
Dan Crummett
Ahead of the Curve

Sell Tillage Productivity Instead of Tillage Iron

October 1, 2013
Despite significant moves by growers into no-till and conservation tillage, the market for ground-engaging iron shows no signs of gray hair or long teeth. This is particularly true in regions growing GMO corn and in those areas affected by herbicide-resistant weeds.
Read More
From the Desk of Dave Kanicki

Will CNH Learn From IH's Mistakes?

By Dave Kanicki posted on September 30, 2013 | Posted in Manufacturer & Dealer Issues
Source: Dave Kanicki
If the new company formed by the merger of CNH Global and its parent company, Turin, Italy-based Fiat Industrial S.P.A., looks familiar to you old timers, it should. The major businesses of the new CNH Industrial farm equipment, construction equipment and trucks are nearly identical to that of International Harvester when it was the big dog of equipment and truck manufacturers.
Read More
From the Desk of Dave Kanicki

New Changes Coming to Farm Equipment Dealerships

By Dave Kanicki posted on August 30, 2013 | Posted in Dealers on the Move
We all have a tendency to ignore things that are happening elsewhere because they aren't happening right in our back yard. Well, maybe dealers should start paying more attention because what's happening elsewhere like in other states could easily end up in their own back yard.
Read More
From the Desk of Dave Kanicki

Introducing Farm Equipment's New Editorial Advisory Board

By Dave Kanicki posted on July 22, 2013
While compiling the report for the July issue of Ag Equipment Intelligence on the merger that will result in a new company to be called CNH Industrial, George Russell, who provided analysis for the story, sent along some excerpts from a book that he felt would give some context to the article.
Read More
George Russell
Technology for Profit

What is CRM and Why Should You Care?

By George Russell posted on July 19, 2013
CRM means Customer Relationship Management. The short answer to why you should care is that your future success may depend on if and how you implement CRM. Retail, your business, the business of selling and serving end users, is very competitive. Long term success often depends on doing a lot of little things right. Selling and servicing farm equipment is no different than any other industry where CRM is now a standard practice. But our industry is just starting to learn about its benefits of and to use CRM successfully.
Read More

This month's digital sponsors:

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Farm Equipment Videos

AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

View More
Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Machinery-Scope-Finance-Scope.png

Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
View More