Michaela Paukner

Michaela Paukner was the associate editor of No-Till FarmerStrip-Till Farmer and Cover Crop Strategies. Her previous journalism experience includes working as a reporter for a legal magazine and as a producer for two Wisconsin TV news stations. She has also worked with clients across the globe as a freelance writer and marketing consultant, and as a brand manager for a Wisconsin-based boutique marketing agency. She's a graduate of UW-Green Bay.

ARTICLES

SPECIAL REPORT: Technician Shortage

Putting Technicians in the Pipeline

John Deere dealership Hutson Inc. uses a 3-year strategy to develop high school students into service technicians.

Hutson Inc., a John Deere dealership with 30 locations in Indiana, Kentucky, Michigan and Tennessee, is setting up a talent pipeline to help overcome an industry-wide shortage of service technicians.


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How to Identify, Develop & Retain Your Dealership’s Next Generation of Leaders

Mike Burnett, learning and development manager at Empire Southwest, outlines steps for preparing employees for leadership roles.

When Mike Burnett, learning and development manager at Empire Southwest, was first hired at the company 9 years ago, he encountered the attitude that many dealerships have toward leadership development. 


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Environmental Benefits of Precision Agriculture study 2021

6% Crop Yield Increases Possible with More Precision Agriculture Adoption

2021 study highlights the correlation between rising yields and increased adoption of precision agriculture tools.

Two 2021 studies report broader adoption of precision agriculture technology could increase U.S. annual crop production by an estimated 6% and Canadian crop production by 7%. Precision ag tools provide economic return for farmers while also enhancing sustainability through more efficient use of land, water, fuel, fertilizer and pesticides.


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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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