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Articles by Ben Thorpe

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Johnson Tractor Prioritizes People with New Rochelle, Ill., Facility

Johnson Tractor President Leo Johnson says little things like heated floors, air-conditioned showrooms and automatic doors can elevate a dealership’s success.
By Ben Thorpe posted on September 30, 2021 | Posted in Facilities, Dealer News
Johnson says part of the motivation to build a new location for the Rochelle store was the benefits that followed when Johnson Tractor similarly updated its Janesville location 8 years ago.
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How Ruston Tractor Terminated a Mainline & Opened a Second Location in 2020

Owner Jeremy Gantt breaks down Ruston Tractor’s unique experience with gaining a second location, dropping New Holland and learning to be a multi-store dealer.
By Ben Thorpe posted on August 29, 2021 | Posted in Best Practices, Dealer News

Ruston Tractor, a 2-store Kubota and former-New Holland dealer in Louisiana, is looking to move its second location in Monroe, La., to a more stable store off nearby Interstate 20. 


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2021 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Bourgault Tops List of Shortline Manufacturers in EDA Survey

This year’s EDA Dealer-Manufacturer Relations Survey saw shortline manufacturer Bourgault become the top-rated shortline, denying Vermeer a third year at the top.
By Ben Thorpe posted on August 26, 2021 | Posted in Data & Forecasts, Manufacturer News

With a total mean score of 6.13, Bourgault once again took the lead among shortline manufacturers in this year’s Equipment Dealers Assn. (EDA) Dealer-Manufacturer Relations Survey.


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Farmers Say Price, Innovation Continues to Drive Shortline Equipment Purchases

A recent Farm Equipment survey found a majority of farmers believe shortlines have the edge over majorlines in both equipment price and customization.
By Ben Thorpe posted on August 25, 2021 | Posted in Data & Forecasts

In an effort to discover what exactly drives farmers to purchase equipment from shortline manufacturers instead of their majorlines, Farm Equipment surveyed nearly 240 farmers about their shortline equipment ownership, including their preferred brands and what drove them to purchase the equipment.


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Geringhoff XDC Corn Head Row Unit

By Ben Thorpe posted on July 26, 2021 | Posted in Product Innovations & Introductions
The new XDC row unit from Gerringhoff is, according to Product Manager Hendrik Schneider, designed to “cut corn straw to the optimal size to create the best decomposition.” It is a two-knife roller unit based on Geringhoff’s current Northstar unit. 


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AGI BCX3 Field Loader

By Ben Thorpe posted on July 26, 2021 | Posted in Product Innovations & Introductions
The new BCX3 Field Loader includes a redesigned S-Drive, increased belt take-up, new wider hopper and a whole new ergonomic command center. The BCX3 also debuts the IBEX Mover Kit with better traction, drop and go wheel system and built-in braking system.


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